Established in 2018 by Brand Visionary and Founder Rihanna, Savage X Fenty celebrates confidence, individuality, and inclusivity. Featuring a refreshed brand look and feel, and an extensive assortment of lingerie, everyday basics, men’s essentials, elevated sleep and loungewear—and most recently, year-round bridal styles. Intentionally designed for everyBODY, every mood, and every occasion, Savage X Fenty wants you to embrace all that you are and feel good doing it.